Role & Impact

Givingli was looking to bring their card and gift sending platform from the IOS App Store to the web. Our goal was to scale their existing design language, refine features that users loved from mobile, and add more commerce capabilities to increase purchases & signups.

As the UX/UI design lead on the Article team, I worked closely with the product and engineering team to launch of Givingli's first desktop app in Q1 2022. Afterwards, we introduced the feature to schedule cards for future events which is has been a larger driver of revenue of the current product today.

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