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Givingli

Bringing the most popular e-gifting app on the App Store to the web.

Role

UI/UX Design Lead
Website Design
Design Systems

Team

Article
Lead Designer
Product Manager
2 Engineers

Timeline

2022

Background

A new surface to browse, customize and send digital greetings cards on the web.  

As the UX/UI design lead on the Article team, we worked closely with the product and engineering team at Givingli to launch of Givingli's first desktop app in Q1 2022.

Our goal was to scale their existing design system for desktop, refine features that users loved from mobile, and add more commerce capabilities to increase purchases & signups.

After the MVP launch, we introduced card schedule for future events, and a new landing page for recipiants which is have been larger drivers of growth for the current product today.

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