Background

Givingli wanted bring their card and gift sending platform from IOS to the web and approached Article to design their desktop experience in aims to be accessible to non-IOS user demographics and improve the way people use Givingli for business at a much larger scale.
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As the lead UX/UI designer, the objective of the project was to extend familiar design language to the new platform, refine and amplify the features users loved from mobile, add more e-commerce capability to increase gift purchases and further drive recipient signups. User data from the mobile app and customer insights from the Givingli team heavily influenced design decisions throughout the entire process.

Full prototypes of key user flows and a desktop design system were shipped to Givngli's product team for a successful V-1 launch. This project would not have been successful without the amazing support and feedback from the Article team throughout the entire project.

Painpoints

Outdated Interface

Diabetic management applications fail to present important informaiton in a novel way and deliver an experience that can be enjoyable and easy to use.

Tedious Logging Process

Planning food intake, bolus intake or exercise to accomodate for future glucose levels is an ongoing battle trying to live a regular life.

Missing Features

Exercise, eating habits and lifestyle changes are out of the picture on these applications, which are essential aspects managing diabetes.

No Actionability

It's one thing to get an accurate reading, but it's another to know what to do with it. Diabetic app users felt like they were always arriving at "dead-end" while trying to take the next step with their readings and summaries.

A familiar experience to explore cards and gifts

Same editing capabilities but faster and more immersive

Enhancing the gift adding process

Users who use desktop are more likely to add gifts to their cards and tend to spend on average 33% more on gifts.

The challenge was to avoid common dark patterns but at the same time inspire users to add a gift.

Designing for super users - adding cards and gifts in bulk

68% of Givingli users on mobile were sending multiple cards and gifts at once to co-workers. The average user also used Givingli for 2 or more events per year.

This was the perfect opportunity to leverage scheduled cards for future events and remind the user to come back to the saved events they want to create cards for later.

A redesigned received page to increase recipient signups.

We updated the design of the received experience to hone in on getting non-users who received a card from the Givingli app interested in the product.

Givingli

Bringing Givingli’s Award winning IOS app to the web.